A Finnish brand is bringing high fashion to an unexpected venue: McDonald’s.
The Helsinki-based fashion label VAIN has just released a unique collaboration with the fast food giant. The brand used McDonald’s employee uniforms as the base ingredients for a collection of upcycled garments.
The uniform’s standard shirts and pants were transformed into billowing dresses, slouchy hoodies and tiny mini skirts, among other pieces.
“The clothes were designed in a search of new ways to use the worn-out workwear and to create new designs by using already existing materials,” said VAIN in a news release.
For the brand’s designer, the collaboration was an opportunity to connect with beloved imagery from his youth.