Under the creative direction of Glenn Martens, Diesel has reached new heights in its exhibition of contemporary fashion. With this revitalization, the Italy-based brand has now launched a new flagship store in Tokyo, Japan.
Opening today, the two-level store is located in Ginza Marronnier Gate. Channeling the Diesel logo’s signature color, the store walls and floor are dipped in crisp white and red. Cylindrical metal racks and display tables also appear in these shades as well.
The store features a modernized industrial aesthetic seen through these metal racks, sculptural shelving and beanbag chairs. Diesel’s signature red even extends to velvet dressing room curtains and additional storage.
Currently, housed in the store is the brand’s FW22 collection which features a Y2k-esque aesthetic across men’s and women’s denim looks.

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