Gap Inc. has open a dedicated brand storefront on Amazon’s fashion platform offering clothing essentials like hoodies, T-shirts, denim, socks, underwear and sleepwear for adults, teens and kids as well as Baby Gap-branded items including nursery furniture to shoppers in the United States and Canada.
Mark Breitbard, president and CEO of the Gap brand, said the new agreement with Amazon Fashion will enable Gap to expand its product offerings and “deepen our connection with consumers.” “At Amazon Fashion, we continuously expand our product offerings for our customers,” said Muge Erdirik Dogan, president of Amazon Fashion. “We’re excited to make shopping for Gap products even more convenient for customers.”
Gap (NYSE: GAP) already has a major partnership to sell home goods at Walmart (NYSE: WNMT) that launched in 2021 and expanded to include furniture and a line for kids earlier this year. Walmart and Gap have described their collaboration as “multi-year.” Gap Inc. announced last week it was selling its business in China to an e-commerce company there, Baozun Inc., for $40 million. The company then said it would deliver a fourth-quarter dividend to shareholders of 15 cents a share.
Under the new agreement, Baozun will operate Gap Greater China via a newly established business line, Baozun Brand Management (BBM). Baozun also will have the exclusive right to design, manufacture, promote and distribute Gap products in Greater China.
Gap opened its first store in China in 2010, and Baozun has served Gap Greater China as its e-commerce service partner since 2018. There are more than 200 Gap Inc. stores in mainland China and 16 in Taiwan.

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