These days, you can’t scroll very far on TikTok without seeing at least one shopping haul or a multitude of “outfits of the day.” Brands now race to get their products trending and empty their PR budgets to get the most famous influencer gushing about their new line.
And once the right video reaches the right audience, the fire catches. 
Your everyday lines aren’t the only ones stepping into this nouveau fashion playground. Designer brands like Prada and Yves Saint Laurent have recruited popular TikTok creators to be their ambassadors. Appealing to the younger generation has never been more important, as these high-end brands have not only begun streaming their Paris fashion shows on the platform, but they’ve also started scouting their models on it, too. In today’s world, if you’re in fashion, you’re on TikTok.
Ever since TikTok became mainstream during the peak of the COVID-19 pandemic, exposing people to cooking ideas, book recommendations, dances and more to pass the time, it’s given rise to something new: the micro-trend.

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