Spring break activation in Miami Beach next year is to continue the city’s aim to bring diverse and inclusive performances and activities to all audiences, with a spotlight on fitness and outdoor sports this time.
The city is planning a four-weekend-long activation for March 2023 that officials hope will attract “a whole new fitness demographic,” said Lissette Garcia Arrogante, the city’s director of tourism and culture. “We believe that fitness is universal, and we’re making sure that we don’t discourage anyone from coming to our city, but actually encouraging different groups from different backgrounds to come and enjoy our city.”