You know how great it feels when you find a new beauty product you just love—whether it’s a new exfoliating serum or the perfect shade of eyeshadow? Yeah, it’s the best. Well, you might be able to tap into that feeling a little more often by basing your beauty picks off your zodiac sign. Yep, that’s right.
“Since every single zodiac sign is ruled by a specific planet, when we choose beauty products for our zodiac sign, we automatically create a stronger connection with that planet,” says Narayana Montúfar, astrologist and author of Moon Signs: Unlock Your Inner Luminary Power.
In the astrological world, she explains, that connection is believed to be crucial for understanding yourself and creating a positive channel through which you can express your sense of authenticity. And choosing beauty products for your zodiac sign allows you to nurture the unique way that you express your sign’s energy, she adds.
So, whether you’re a magical and mystical Pisces like me, an ambitious Aries, or a life-of-the-party Leo, the list below—curated by an astrologer, various experts in the beauty industry, and customer reviews on trusted retailers’ sites—might just help you select something that suits your Sun sign’s traits.
Pisces are focused on anything creative, according to Montúfar. For this sign, she recommends products that help attend to that creativity—and Fenty Beauty brushes may be a good option for experimenting with makeup looks, according to makeup artist Renée Loiz. This eyeshadow brush in particular is designed for versatility.

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