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After a few years of social distancing and arguably everything we thought we knew about our beauty routines being upended, the concept of “everyday makeup” remains up for debate.
For some, it’s continuing the low-maintenance, Zoom-friendly looks mastered while working from home. For others, it’s time to be more expressive than ever after taking a break from the boldest and brightest items in their arsenals.
The point is this: makeup remains a tried-and-true form of self-expression for everyone, whether we’re taking five minutes or 50 minutes for application.
To be sure, Generation Z is leading the way. According to Piper Sandler Company’s annual “Taking Stock With Teens” survey, which analyzes the spending habits of tens of thousands of teenagers across the U.S., they’re spending 20 percent more than they did last year on beauty products, with the majority of their spending in the cosmetics category

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