While celebrity beauty lines are a dime a dozen these days, Rihanna was among the first to launch a makeup brand back in 2017 — and a successful one at that. Like many things the Barbados-born singer has accomplished throughout her career, it changed the game for good. Her brand Fenty Beauty introduced not 10, not 20 — but a robust selection of 40 shades with its inaugural foundation, a long overdue move in an industry that’s not exactly known for its inclusivity.

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